Comedic Misdirection: It's Not What it Looks Like

How unexpected punchlines can do more than just deceive readers.

Creatives often talk about keeping an audience on their toes. There’s a widely held belief that a surprised reader is an engaged reader. Well, comedy can help with that. Humorous misdirections can give the reader a sense of being deceived in a fun and rewarding way because laughter is at the end of the tunnel they didn’t notice they had entered.

Comedic …