Trouble Crafting a Relatable Story? Get Specific

Why jokes about Jacksonville are funny to everyone.

There’s a fear among creatives about getting too specific — too into the weeds.

Will a reader or viewer give up on a story if they don’t understand certain references? Will mentioning a location in a small city or highlighting an obscure movie bog down the narrative?

Maybe not if done well. Perhaps vagueness is more off-putting to audiences than the pos…